Some organizations upload lots of videos every week on their website. A few have a single explainer video inserted on their website’s landing page. Even if you have some videos uploaded on your blog or website, you will still need to monitor their performance. So, what kind of video platform will you choose?
What’s a video platform?
It is a solution designed for keeping track of your creation, content, tracking, and publication efforts. It is different from a standard hosting platform like YouTube, where you are allowed to upload videos and share them with users directly from social channels like Twitter or Facebook or your business website.
Why develop a video marketing platform?
Better analytics
A video platform is more powerful and the major benefit it brings is ‘VISIBILITY’. Steadfast Collective group specializes in video platform development. With the video analytic feature, you can monitor and collect data on your video performance in real time. It offers insight into creating a more accurate and stronger video marketing plan in the future.
When your video is uploaded on YouTube, you are limited to performance data. You can only see the viewing volume, likes, and dislikes but nothing in-depth. Developing a correct video platform allows you to expand the limit and learn about viewers’ behavior like who is watching the specific content piece or what kind of device they watch on.
You also get to know how they came across your video or how long did they watch it. You can even find out why they didn’t watch the entire video at times. These actionable insights are valuable, which you will not discover anywhere else.
If you find out the locations where your videos are popular then you can focus more on those channels. In case people stopped watching then you will recognize the patterns and trends in user behavior. It helps to adjust your content to enhance consumer needs.
All these measurable metrics reveal your video marketing campaign. If you find success or lack it then you can modify your video campaign, accordingly.
Image Credit: https://www.istockphoto.com/photo/woman-watching-online-movie-or-tv-series-on-laptop-computer-gm1371201030-440588245?phrase=Video%20Marketing%20
Easy integration
Video platforms can be easily integrated with your current sales & marketing solutions. With such integration, you get in-depth insights into the entire marketing campaign. If your video platform is connected with CRM then all the information can be automatically stored.
Customization
There are many solid video platforms available for easy customization. You can easily define how the video will play exactly. It will ensure that your videos align consistently with your business branding.
Things to consider while choosing a video marketing platform
There are many video platforms available but are different. Each one has its pros and cons.
So, you will need to consider things that you need to reap from the videos.
- Do you need to increase brand recognition or sales or drive traffic or gain followers or something else? It will help determine how thorough you need to be with video analytics.
- Who is your target demographic? Where do they hang out the most? It will help to find out the social channels to integrate with your video platform.
- Do you wish to change the player color?
Send personalized exclusive offer videos to every customer choosing the right video platform!