With over 80% searches coming from mobile on a global basis, there is an increasing demand for the availability of a smooth mobile shopping experience. As per the statistics, over 44% of retail minutes are spent by customers on mobile and 11% all the time is spent on tablet. These statistics prove that the mobile devices are being favored over desktops and laptops for shopping. If your ecommerce website is not designed for mobile, it can have a detrimental effect on the sales. Web Design Malaysia has the solution to all your website development needs.
Some easy tips to optimize your site for mobile accessibility.
Check the mobile friendliness:
You can use Google mobile friendly test to identify if your site is mobile friendly or not. If there is any issue with your site, it will be highlighted in this test. Google will also provide you suggestions regarding how to rectify the problem. To conduct the test, go to the mobile friendly test tool, put your URL in the site and click on the button that says ‘run test’. If the test report says that the page is mobile friendly, then you do not have to worry. However, if there are any problems, they will be highlighted and you should work on them.
Improve the loading time
It has been observed that customers tend to abandon a site if it takes over 3 seconds to load. Therefore, if your website has slow page speed, you can lose customers. To identify the page speed, you can use the page speed inside tools from Google. Place the link of your website in the box and check the speed. If the speed is between 90-100, the score is ideal. If you receive a page speed that is between 50 and 60, you should check the diagnostics for problems and work on them. Most often it is the image size that reduces the speed of the page. Check out Web Design Kuala Lumpur for improving the speed of your web pages.
Simplify the checkout process
If you want customers to have a good user experience, the checkout process must be simple. Customers do not wish to spend a lot of time in purchasing the item. Here are some tips to help improve your checkout process.
- Have the checkout restricted to a few steps.
- Highly visible and clear call to actions.
- Make sure the checkout section is clean and not cluttered.
- Have multiple payment options
- Have security badges clearly displayed
Optimize the navigation process
If you have a store, navigation is crucial. It should be an easy process for the customers to shop and check out. However, your desktop navigation will not work in case of phones. Therefore, you must focus on adding a mobile layout as well for the navigation and menus.
Optimizing your site for mobile is crucial. Make sure that you are taking customer feedback into consideration and implementing the changes as and when necessary. It is also essential that your site undergoes regular updates and stays at par with the algorithms and requirement of Google.
