When it comes to enacted rules and regulations, businesses must remain compliant to avoid unwanted consequences. Keeping records of every interaction between the business and your customers is vital for strict compliance, and a reasonable emergency precaution in case lawsuits arise.
While files, documents, transactions, and other typical data are stored, most business owners forget the importance of having records of SMS messages. SMS messages sent between employees and clients contain communication data that may one day be useful for policy compliance.
This article will tackle the benefits of enterprise SMS archiving and why you should start now.
Empowered Marketing Strategy
SMS is one of the most fruitful ways to stay in touch with your target audience and determine if you’re messaging is working or not. Data stored in SMS archives can give insight into your client’s interaction with your business, such as opened messages, reply time, and what they tell you. Using this information, you can better equip your marketing team to create more streamlined marketing campaigns tailored to your client’s preferences.
Prevent Leaks From Happening
With the right SMS archiving system, you can monitor conversations and discussions regarding sensitive topics. Archiving solutions will detect keywords relating to those topics. It will alert employees to be careful of any keywords they use when discussing, reducing the risk of leaking non-public data. It goes without saying that “prevention is better than cure,” so keep archives of those conversations ASAP.
Effective Policy Compliance
One of the main reasons why companies make use of enterprise text archiving is strict compliance requirements. Organizations are constantly pressured to comply with policies put in place by SEC, GDPR,HITECH, FINRA, MiFID II, and other government laws covering every digital communication form. As the line between casual and professional mobile phone messaging apps blurs due to the pandemic, it is easy for employees to commit mistakes and place the company in trouble. By archiving messages, you can be sure that your company stays compliant with the law.
Discourage Unethical Behavior
Text messages are easy to send – and delete. All it takes is a single tap on the screen, and all evidence of possible unethical behavior from your employees, such as sending threats and making unrealistic promises, can disappear forever. SMS archiving will record every conversation made on your chosen messaging platform, ultimately discouraging your employees from doing things against company policy behind your back.
Want an effective message compliance solution for your business? Get in touch with LeapXpert by visiting their website https://www.leap.expert/ to get started.