For local businesses, neglecting social media as a marketing tool can cost you a significant amount of customers. Social media platforms have billions of daily users ready to engage with companies and purchase products. Neglecting to incorporate social media into your marketing plan can cost you not only new leads who don’t know you, but also the cost of retaining existing customers. By building relationships with your customers, your chances of retaining them increase as well as their potential lifetime value. Incorporating it, on the other hand, can help you grow your business dramatically if you do it right.
Social media is built for advertisers and out of all the platforms, Facebook is the best for business and connecting with customers. Facebook allows users to tag their favourite brands when they want to promote them. You can also upload a photo with a location tag to a specific to a store, hotel, restaurant, etc. That is why it is so important to have a Facebook business page and update it regularly with up-to-date information about the company.
FACEBOOK ADS
Location is just one of many specific demographics that you can target your ads to. By defining your targeted ads to people in your area, their interests, and other demographics, you’ll get the most potential customers at the lowest cost. Facebook can teach you more about your leads than any survey can tell you.
REMARKETING
Remarketing is a key part of social media. Add the Facebook Pixel, a feature in Facebook Ads, and you can target website visitors who didn’t buy anything back to the products they are interested in. By adding branded ads based on the product/service pages they view on your website.
CONTENT
With ads on social media, you have multiple options to show off your products. This can be done with images, text and videos. Let your fans spread the news for you with shareable content. If you post great content, they will share it for you. If you have followers who love your new product, use their positive feedback as a marketing tool. The more their love for you attracts attention, the more attractive you will be to others.
KEY TIPS
- Local businesses must have a Facebook business page where a potential client can find all the information they need; opening hours, address, website.
- Consider your budget and put plenty of time into creating posts that will gain engagement from your audience.
- Communication and interaction are the main keys to social media success.
- Likes and shares don’t help your community grow as much as comments and interactions.
Social media takes a lot of time and expertise before it begins to be beneficial. Depending on your resources, you can be present (e.g. only cover the main issues on social media, post something from time to time) or fully active (all main elements, post daily and interact and respond to people quickly). If social media ads aren’t your speciality and you want to grow your business, contact a proven digital marketing agency for the best results today.
