Change is inevitable, and in every sector of the economy, digital transformation is unstoppable, even in accounting. There are different ways professionals in the industry can utilize bulk SMS to enhance and improve business operations.
With the versatility of the technology, there are myriad ways in which bulk SMS can help boost your productivity and offer better services to clients. Here are 4 simple ways you achieve that:
- Use Bulk SMS to Enhance Customer Relations
Some accountants use bulk SMS to send out reminders about upcoming events, which is a great way of reducing the number of folks canceling at the last minute or those who tend to forget that they had one in the first place.
By also opening up 2-way communication, customers can reach out to you when you send them subtle reminders about filing their taxes. While at it, you can use this opportunity to disseminate important information regarding their accounts.
Consequently, you can use bulk SMS to send out alerts regarding any new developments or legislation that a customer should be in the know about. Use a link in your text with a landing page that provides more information about the development. Text messaging can also help keep clients be on top of their due dates.
- Bulk SMS Helps You Establish Credibility
Every business needs to increase its customer base by winning prospects and retaining the existing relationships. This only comes about if you’ve built credibility. Luckily, with bulk SMS, you can send out brief updates capturing thought leadership content to help you stand out from the crowd.
You can even incentivize SMS marketing sign-ups. You can begin by talking to your customers about their new financial goals for the year and what they need to achieve them. This will influence the type of campaign you wish to engage them in.
Customers will also perceive you as more personable and they will look forward to building a connection with you and your business.
- Text messages are cost-effective
SMS marketing is one of the most cost-effective types of advertising. It is suitable for all types of budgets but one can segment the audience and target specific ones affordably.
Most bulk SMS providers offer monthly packages based on the number of your subscribers among other parameters. Others provide the pay-as-you-use models. A standard text will cost a few cents, which saves you quite a lot every month.
It is easier to go with the monthly packages and know how much you will pay in advance. And as you look for the right company, choose one that offers convenient features such as API integration, guaranteed uptime, and lots of flexibility to accommodate anything that might arise.
- SMS has high open-rates
Text messages are highly effective in marketing. SMS has a 98% open rate and over 90% of the texts delivered to customers are opened within a minute and a half. Better yet, 91 percent of adults always have their smartphones with them and they are more interactive on them than on a computer.
This is further enhanced by the fact that 76% percent of most customers prefer SMS communications from a business over any other channel.
Conclusion
Don’t limit yourself to using email marketing alone to expand your business. Integrate bulk SMS into your other marketing campaigns in your accounting firm and realize unprecedented growth.
Looking to find out how you can integrate text messaging into your practice? Talk to Celcom Africa. They will help you learn of the different benefits that SMS technology can offer. This is not to mention that they have affordable rates, secure and easy API integration, and 24/7 customer support!