Introduction
Creating a brand identity that encompasses your entire brand under one umbrella is the first strong statement you will make as a company under a SaaS marketing agency.
It consists of every aspect of your brand that is visible to your audience – your logo, imagery, design, color palette, and even your font, along with the language you use on various platforms that fall under brand identity under a growth hacking agency.
It is especially true for SaaS products, where the team needs frequent updates, migrations, etc.
Voxturr
We concentrate on the distinctive value proposition of your software platform and aim for the market segments and industry verticals. Next, we develop tried-and-true, highly effective growth marketing programs and tactics.
Importance of SaaS roadmap:
A roadmap is a visual depiction of a product’s development path and the efforts that this process requires. It is a guideline for the team and stakeholders that describes the course and goals of the project under a SaaS marketing agency.
Usually, the SaaS product development roadmap includes the following:
- Product vision and strategy, methods of their implementation;
- Priorities;
- Time frames;
- Indication of progress;
- Desired and planned functionality.
Who will maintain your product roadmap?
The product team generally owns roadmaps. More specifically, the product holder will oversee the roadmap’s construction.
In smaller groups, the product manager is a team of one under a SaaS marketing agency. In this case, they will build and update the roadmap.
What will the roadmap exhibit?
Roadmaps can distribute different purposes to different SaaS companies and even groups within one company. Some roadmaps are highly detailed, providing a granular view of the product’s planned development under a growth hacking agency.
While the roadmap often provides the most value to the product group, other groups can find a use for it. Your sales group, for example, may use your roadmap to inform the possibility who ask about future releases under a SaaS marketing agency.
Your customer accomplishment team may want to examine the status of a customer’s feature request. Each group may require a different view of the roadmap altogether. Your product roadmap tool must facilitate this if you feel it’s something you’ll need.
Product roadmap tools for SaaS:
Dragonboat – For outcome-focused road mapping
Dragonboat helps associate product roadmaps to company, business, and customer targets by connecting OKRs and product initiatives under a SaaS marketing agency.
It understands that equally as crucial to creating a beautiful roadmap is the confidence and ability to deliver on it under a growth hacking agency.
Customers of Dragonboat highlight that it gives them more connection and confidence in their arrangement, planning, and delivery by having a holistic perspective of the roadmap, allocation, provinces, and resources across the folder.
AirFocus – For an instant and easy product roadmap device
AirFocus is a road mapping device that focuses on getting you up and running with your roadmap as quickly as possible. It uses a drag-and-drop interface to construct your roadmap under a growth hacking agency easily.
While it mainly concerns creating and sharing roadmaps, you can also make custom scoring and weighting for ideas and feature requests under a SaaS marketing agency.
Wrike – Product roadmap device for managing tasks and projects
Wrike is a device aimed at all kinds of industries involving SaaS. Appropriately, it’s a product that can initially feel overwhelming. However, once you adjust Wrike to your workflow, you’ll find that it’s a powerful manner of aligning your product team and keeping a record of who is doing what under a SaaS marketing agency.
Wrike has allowed workflow, management, and collaboration to have improved.
Roadmunk – For a completely customizable product roadmap tool
A roadmap is a tool designed to help you build versatile roadmaps to suit your requirements. The ability for multiple teams to develop their roadmap and then bring them all together in the master view is unique to Roadmunk. It offers a lot of potential under a SaaS marketing agency.
However, because Roadmunk focuses exclusively on road mapping, you’ll need to use other tools to collect feedback and form strategies under a growth hacking agency. For larger companies, this may be fine. Early-stage companies, however, may need help to justify multiple tools.
Trello – For simple product planning and road mapping
Trello is a famous tool for managing projects, but the customizability of Trello boards means you can create a rudimentary roadmap under a SaaS marketing agency.
Trello’s strength lies in its collaborative functionality. Sharing your Trello roadmap with other team members or stakeholders is easy. They can move items around or add extra detail by commenting on the cards.
Portfolio – For road mapping with quick resource planning
A portfolio is a tool aimed at product managers who must interact with team leaders and resource managers to get the job done under a growth hacking agency.
The best feature of Portfolio is that it enables you to create and share roadmaps and ties them with lean resource management under a SaaS marketing agency.